A Better Way to Grow
Faster cycles. Faster learning. Better results. Easy to start. Win in your market.

The Lean Campaign Process provided a practical framework for running our marketing campaigns. Its focus on quick launches, data-driven adjustments, and iterative improvements helped us test ideas efficiently and allocate resources more effectively. This approach worked well for achieving measurable results without overcomplicating the process.Fawn Turton Marketing Manager
The Lean Campaign Process
01
Strategy
Objective
Best Segments / Markets
ICP Study / Empathy maps
Value prop / positioning
Resources / Skills needed
90 day campaign plan
02
Campaign
Brief / Team
Hypothesis / Objective / Metrics
Segment / Message
Channel / Asset plan
Pre Sprint asset creation
03
Sprint
Pre launch review
Load assets
Launch
Live campaign review
Live adjustments
Post campaign review
04
Measure / Learn
4L Retrospective
Quantitative assessment
Qualitative review
Process review
Asset review
Next campaign decision
Become a Lean Campaigner
Every business is looking for the same thing. Meaningful, sustainable net new revenue growth. The Lean Campaign process starts the learning cycle that will create a better business faster and with less waste than any other approach. But the starting places are always very different. You can get started in your Lean growth journey in a number of ways.
Lean Start
Good for businesses with the basic infrastructure in place. Project includes support for strategy, planning, sprint and review processes for initial campaigns. Ship it!Starting at $6,000
Lean Fractional
Hire a Lean growth expert to accelerate your journey to developing your growth engine built on the Lean Campaign process. The best results come from longer term engagements.$16,000 / month
Lean Project
Companies often face very specific issues that need to be addressed from strategy and new market / channel assessment through to campaign development and execution.Starting at $6,000
Your Biggest Growth Problems Solved
For eCommerce companies
Revenue growth is not achieving targets
Lean Campaign is ideally suited to omni-channel campaigns built on ideal customer research
Sales and marketing team needs skill building and development
The Campaign structure provides a best practice process that allows inexperienced team members to learn and launch in a safe environment mentored by expert advisors
For early stage start ups
Growth programs developed after product with long ramp time leading to slower sales growth / faster burn rates
Lean Campaign provides fast framework to quickly develop core brand assets with rapid launch of strategically aligned growth campaign to build demand before product launch
For larger growth teams
ROI and impact assessment determined by each dept with no reference to overall business success
Lean Campaigns define performance / impact targets up front focused on success within an integrated and dynamic GTM measurement model focus customer lifecycle not activity stage
Assembly line of siloed depts creates conflict with poor results and damaging market perception
Lean Campaign changes this with cross functional teams focused on solving a specific customer problem at a specific stage in the customer's journey
Sales and marketing focus on different customers reducing impact and slowing recognition of emerging opportunities
Ideal Customer Profiles are defined by the cross functional campaign team as the first step of the Campaign brief development with an agile campaign backlog available to test new segment opportunities as soon as they are identified
Activity focus by siloed depts leading the channel activity that fails to reinforce a single, coherent strategy
All Campaigns fit within the strategic "Playing to Win" framework and a strategic allocation of resources based on a prioritized backlog and lifecycle coverage model.
Risk averse, incremental change with outdated processes (Lead > MQL / MQA > SQL > Meetings) and systems
Lean Campaigns can be overlayed on existing processes and systems with an initial team as small as two opening experimentation opportunities for new systems and processes without any perceived risk to the current revenues.
Quick Start Lean Campaign Guides
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