A Better Way to Grow

Faster cycles. Faster learning. Better results. Easy to start. Win in your market.

Lean Campaign Process

The Lean Campaign Process

01
Strategy

Objective
Best Segments / Markets
ICP Study / Empathy maps
Value prop / positioning
Resources / Skills needed
90 day campaign plan

02
Campaign

Brief / Team
Hypothesis / Objective / Metrics
Segment / Message
Channel / Asset plan
Pre Sprint asset creation

03
Sprint

Pre launch review
Load assets
Launch
Live campaign review
Live adjustments
Post campaign review

04
Measure / Learn

4L Retrospective
Quantitative assessment
Qualitative review
Process review
Asset review
Next campaign decision

Become a Lean Campaigner

Every business is looking for the same thing. Meaningful, sustainable net new revenue growth. The Lean Campaign process starts the learning cycle that will create a better business faster and with less waste than any other approach. But the starting places are always very different. You can get started in your Lean growth journey in a number of ways.

Assessment

Get an expert review of your strategy, systems and programmes with a prioritised plan to get results from applying the Lean Campaign process to your business.Starting at $2,000

Lean Growth Coach

Hire an expert growth coach to accelerate your journey to developing your growth engine built on the Lean Campaign process. The best results come from longer term engagements.$3,000 / month

Project-based

Companies often face very specific issues that need to be addressed from improving a web site to establishing key digital channels and measurement systems.Starting at $1,000

Your Biggest Growth Problems Solved

For eCommerce companies

Revenue growth is not achieving targets

Lean Campaign is ideally suited to omni-channel campaigns built on ideal customer research

Sales and marketing team needs skill building and development

The Campaign structure provides a best practice process that allows inexperienced team members to learn and launch in a safe environment mentored by expert advisors

For early stage start ups

Growth programs developed after product with long ramp time leading to slower sales growth / faster burn rates

Lean Campaign provides fast framework to quickly develop core brand assets with rapid launch of strategically aligned growth campaign to build demand before product launch

For larger growth teams

ROI and impact assessment determined by each dept with no reference to overall business success

Lean Campaigns define performance / impact targets up front focused on success within an integrated and dynamic GTM measurement model focus customer lifecycle not activity stage

Assembly line of siloed depts creates conflict with poor results and damaging market perception

Lean Campaign changes this with cross functional teams focused on solving a specific customer problem at a specific stage in the customer's journey

Sales and marketing focus on different customers reducing impact and slowing recognition of emerging opportunities

Ideal Customer Profiles are defined by the cross functional campaign team as the first step of the Campaign brief development with an agile campaign backlog available to test new segment opportunities as soon as they are identified

Activity focus by siloed depts leading the channel activity that fails to reinforce a single, coherent strategy

All Campaigns fit within the strategic "Playing to Win" framework and a strategic allocation of resources based on a prioritized backlog and lifecycle coverage model.

Risk averse, incremental change with outdated processes (Lead > MQL / MQA > SQL > Meetings) and systems

Lean Campaigns can be overlayed on existing processes and systems with an initial team as small as two opening experimentation opportunities for new systems and processes without any perceived risk to the current revenues.

Quick Start Lean Campaign Guides

Want to better understand the Lean Campaign process? Get in touch.

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